This episode provides a clear roadmap for handmade businesses looking to significantly increase online sales without relying on paid ads or constant new product launches. It highlights the importance of strategic shifts in production and audience building to achieve sustainable growth and avoid burnout, using a successful kidswear brand as a case study.
What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn: The exact organic tactics that brought in 132 new customers this year—no ad spend The smart move she can make with a gated sales page—and why you should steal it How a monthly "numbers morning" keeps her business focused and profitable Why this isn't the time for ads—and what to do instead to get more leads now How to use collaborations to grow faster—without relying on influencers or TikTok RELATED LINKS Learn More About Janine's Brand at: wheatandwildflower.ca Instagram & Facebook: @wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/relia