30. High-Margin Digital Products for Product-Based Businesses

eCommerce Badassery · October 20, 2020 · 17 min

Summary

This episode reveals how product-based businesses can unlock higher profits and new revenue streams by integrating high-margin digital products. It dives into *why* digital products are a game-changer, outlining various types and practical selling strategies to reduce reliance on physical inventory and its associated costs.

Key takeaways

• Integrate digital products like e-books, courses, or templates into your product-based business to generate higher margins without inventory overhead.
• Utilize platforms like Thinkific for courses or Klaviyo for email marketing to efficiently create, market, and sell your digital offerings.
• Leverage your existing customer base and community (e.g., Facebook Groups) for launching and promoting new digital products.
• Develop digital products that complement your physical offerings, acting as upsells, cross-sells, or educational resources.
• Focus on creating digital products that directly address customer needs and provide significant value, ensuring market demand and successful sales.

Themes

Topics covered

Episode description

Want to generate more revenue in your product-based business without needing more products or inventory? Enter digital products and high-ticket offers. Higher margin than physical products without the overwhelm of carrying inventory, packing or shipping. In this week’s episode we’re talking about why digital products are so awesome and how you can incorporate them into your business. What You’ll Learn: Why digital products are a good supplement to your product-based business The types of digital products you can create for your business How to actually sell them on your website Episodes Mentioned Episode #29: Facebook Groups for Product-Based Businesses Training Video Mentioned Facebook Groups for Product-Based Businesses available in the eCommerce Badassery Facebook Group Tools Mentioned Digital Downloads Courses Thinkific Tipio Acuity 10k Launch Academy - Facebook Groups + High-Margin Digital Products https://rebrand.ly/10KLaunchAcademy Read the Full Shownotes http://ecommercebadassery.com/high-margin-digital-products-for-product-based-businesses/ Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s se

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Frequently asked about this episode

What does this episode say about product & merchandising?

Integrate digital products like e-books, courses, or templates into your product-based business to generate higher margins without inventory overhead.

What does this episode say about dtc strategy?

Utilize platforms like Thinkific for courses or Klaviyo for email marketing to efficiently create, market, and sell your digital offerings.

What does this episode say about conversion & cro?

Leverage your existing customer base and community (e.g., Facebook Groups) for launching and promoting new digital products.

What does this episode say about product & merchandising?

Develop digital products that complement your physical offerings, acting as upsells, cross-sells, or educational resources.

What does this episode say about product & merchandising?

Focus on creating digital products that directly address customer needs and provide significant value, ensuring market demand and successful sales.

Listen

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