AI is fundamentally changing email marketing by prioritizing engagement over list size. Ecommerce operators need to understand how inbox providers use AI to filter emails based on past engagement, content clarity, and user feedback. Focusing on authentic, relevant communication will ensure emails land in the primary inbox and drive higher ROI for Shopify brands.
Key takeaways
Prioritize email engagement over simply growing list size, as AI filters will penalize disengaged contacts and impact deliverability.
Focus on clear messaging, obvious calls to action, and relevant content to satisfy AI algorithms and improve inbox placement.
Leverage AI tools for segmentation and analysis (e.g., Shopify Sidekick) to make better decisions, but maintain a human voice and authentic content to build trust.
Don't try to "trick" email filters with misleading tactics; AI learns quickly and recovering from the spam folder is difficult.
View unsubscribes as an opportunity to improve deliverability by removing disengaged recipients and focusing on a quality audience.
In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!Key takeaways:0:00 Introduction2:18 About Jonnie & Toast’d5:45 Working with family & building a team8:32 How to generate email subscribers13:36 The difference of prospects and customers15:28 Creating the right emails for the right audience24:25 3 things to help develop your brand and marketing message34:47 How to retain customers42:59 What other things you can do to drive more revenueCheck out Toast’d - https://toast-d.co.uk/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Prioritize email engagement over simply growing list size, as AI filters will penalize disengaged contacts and impact deliverability.
What does this episode say about ai & automation?
Focus on clear messaging, obvious calls to action, and relevant content to satisfy AI algorithms and improve inbox placement.
What does this episode say about customer retention?
Leverage AI tools for segmentation and analysis (e.g., Shopify Sidekick) to make better decisions, but maintain a human voice and authentic content to build trust.
What does this episode say about email & sms?
Don't try to "trick" email filters with misleading tactics; AI learns quickly and recovering from the spam folder is difficult.
What does this episode say about email & sms?
View unsubscribes as an opportunity to improve deliverability by removing disengaged recipients and focusing on a quality audience.
