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299: Ellie's Sales Are Great; How Does She Make More Profit?

The Ecommerce Roadmap · with Ellie Lum · December 23, 2025 · 29 min

Summary

Ellie, founder of Klum House, built a multi-six-figure business selling bag-making kits and classes. Despite streamlining operations, a recurring task—cutting leather—significantly hindered her ability to scale and pursue new ventures like courses or subscriptions. This episode emphasizes identifying and delegating non-urgent but time-consuming tasks to unlock further business growth and profitability for ecommerce operators.

Key takeaways

Themes

founder & leadershipsupply chain & operationsfinance & fundraising

Topics covered

operational efficiencytask delegationopportunity costoutsourcingbusiness scalingprofitability

Episode description

Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear you down (even after all your progress!), this conversation will hit home. What You'll Learn: Why "just doing that one task" is keeping you from thinking clearly about what you actually want your work days to look like The hidden downside of staying in labor roles as the owner (even when they feel easy or efficient) The real barriers to creating freedom in your schedule—and how to move past them What makes you a risky bottleneck (and how to fix it) How to identify which labor to delegate and structure it so your margins stay intact RELATED LINKS: Check out Ellie's site here: www.klumhouse.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Hiring Help—Get Set Up for Success. <a href= "https://www.thesocialsalesgirls.com/blog/hiring-help-get

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Frequently asked about this episode

What does this episode say about founder & leadership?
Identify 'lingering tasks' that consume 4-6 hours weekly and prevent strategic work, even if they aren't urgent.
What does this episode say about supply chain & operations?
Calculate the true cost of performing these tasks yourself, considering lost opportunities for higher-value activities.
What does this episode say about finance & fundraising?
Explore outsourcing options, even for seemingly small tasks, to free up owner time for growth initiatives.
What does this episode say about founder & leadership?
Prioritize delegating tasks that you don’t enjoy or that pull you into roles you want to move beyond.
What does this episode say about founder & leadership?
Recognize that even a few hours spent on non-core activities can 'derail momentum' and delay significant business advancements.

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