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#298 - 22 Product Research Strategies for 2022 - Part 1

Serious Sellers Podcast · with Adriana · November 16, 2021 · 35 min

Summary

This episode unveils advanced product research strategies crucial for Amazon and Walmart sellers in 2022. It covers leveraging tools like Helium 10 Black Box and Market Tracker to identify profitable niches with low competition or poor listings, and how to spot trending keywords and product opportunities within gift guides and frequently bought together sections. Operators will learn to make data-driven decisions for their next product launches.

Key takeaways

Themes

amazon & marketplacesproduct & merchandisinganalytics & attribution

Topics covered

amazon product researchhelium 10 black boxkeyword trend analysisproduct opportunity explorerwalmart product opportunitiesgift guide researchmarket trackeramazon explorebrand analytics

Episode description

In this 2-part series, Bradley and Helium 10’s brand evangelists share their best product research strategies to help your 2022 blow 2021 out of the water.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Utilize Helium 10 Black Box to identify products with high revenue potential but poor listings (low star ratings, few images) to gain a competitive edge by offering a superior product and listing.
What does this episode say about product & merchandising?
Employ Helium 10 Cerebro or Magnet to find keywords with upward search volume trends (minimum 100% increase) to capitalize on growing product interest, filtering out seasonal spikes.
What does this episode say about analytics & attribution?
Leverage the Product Opportunity Explorer to assess niche competition by examining the "total number of products" getting 80% of click share; a low number indicates dominance, while a high number suggests an open niche.
What does this episode say about amazon & marketplaces?
Explore Amazon gift guides and "Frequently Bought Together" sections for indirect product research, discovering products that complement existing bestsellers or fit emerging trends.
What does this episode say about amazon & marketplaces?
Consider making money on Amazon without physical products by exploring opportunities like Amazon Explore, offering experiences rather than tangible goods.

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