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295. Future-proofing retail with trend forecaster Andrea Bell

Retail Gets Real · with Andrea Bell · January 24, 2023 · 15 min

Summary

This episode, recorded live at NRF 2023, features trend forecaster Andrea Bell discussing how retailers can future-proof their businesses in an era of "polycrisis." It offers insights into emerging consumer behaviors, the role of trend forecasting, and strategies for navigating global risks and uncertainties. Retailers will learn how to build resilience and adapt their operations to thrive in a rapidly changing market.

Key takeaways

Themes

retail & omnichannelbrand & contentfounder & leadership

Topics covered

retail trendsfuture of retailtrend forecastingconsumer insightsnrf 2023polycrisisretail strategybusiness resiliencesynthetic creativitymarket disruptioneconomic uncertainty

Episode description

Recorded from NRF 2023: Retail's Big Show in New York City: Andrea Bell, vice president of Consumer Insights at WGSN, dives into the latest consumer research on what the future of retail looks like, trends that retailers need to be aware of and how to plan for the unknown. From the rise of the “polycrisis” era to synthetic creativity, retailers are looking for ways to future-proof their businesses and navigate global risks. Learn more at retailgetsreal.com.

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Frequently asked about this episode

What does this episode say about retail & omnichannel?
Understand the "polycrisis" concept and its specific implications for your retail business to inform strategic planning and risk mitigation.
What does this episode say about brand & content?
Leverage trend forecasting, specifically consumer insights from experts like WGSN, to anticipate market shifts and evolving consumer expectations.
What does this episode say about founder & leadership?
Explore the potential of "synthetic creativity" to innovate and differentiate your retail offerings in a competitive landscape.
What does this episode say about retail & omnichannel?
Implement strategies to build resilience and adaptability, enabling your business to navigate unforeseen global risks and economic uncertainties effectively.
What does this episode say about retail & omnichannel?
Prioritize consumer insights to shape future retail strategies, ensuring your operations remain relevant and aligned with evolving customer demands.

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