#29 Special holiday edition: 'Tis the season for shopping
Retail Gets Real · with Katherine Cullen · November 20, 2017 · 24 min
Summary
This episode offers a deep dive into holiday retail predictions, consumer spending forecasts, and shopping behavior. It's a goldmine for ecommerce operators looking to fine-tune their holiday strategies, focusing on what consumers are buying, where they're shopping (online vs. in-store), and the factors driving their channel choices for maximum seasonal success.
Key takeaways
Anticipate consumer spending patterns and key gift categories to optimize inventory and marketing efforts.
Understand the driving forces behind channel selection (online vs. in-store) to strategically allocate resources and tailor customer experiences.
Leverage insights into consumer sentiment and shopping motivations to craft compelling seasonal campaigns.
Prepare inventory and operations for the holiday rush by understanding demand forecasting and supply chain considerations.
Focus on customer experience across all channels to drive holiday sales and build brand loyalty.
NRF’s Director of Retail and Consumer Insights Katherine Cullen paints a picture of what retailers can expect to see this holiday, from consumer spending to what gets people in the spirit of the season. Listen to this episode for insights on what people are buying, where they’re shopping, and what makes them choose one channel over another.
