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#29: Frank Calderoni—Why Downplaying the Importance of Character-Led Culture Will Cost You

The StoryBrand Podcast · with Frank Calderoni · July 19, 2021 · 23 min

Summary

This episode emphasizes that strong character and a healthy company culture are not just 'soft skills' but foundational elements for business success. Frank Calderoni argues that neglecting these aspects can lead to significant financial and operational costs, affecting everything from employee performance to customer relationships. Ecommerce operators should prioritize cultivating a character-led culture to build resilient teams and a sustainable competitive advantage.

Key takeaways

Themes

founder & leadership

Topics covered

character-led cultureorganizational healthleadership developmentemployee engagementcompany valuesteam accountability

Episode description

The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to build trust and improve your bottom line. -- Order Frank Calderoni's new book, Upstanding, at UpstandingCharacter.com. Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

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Frequently asked about this episode

What does this episode say about founder & leadership?
Invest in character development within your leadership and team, as strong character directly correlates to organizational health and performance.
What does this episode say about founder & leadership?
Foster a transparent and accountable culture where expectations are clear and feedback is encouraged, preventing internal misalignment and costly inefficiencies.
What does this episode say about founder & leadership?
Recognize that culture is a strategic asset; proactively shape it to align with your business goals rather than letting it develop passively.
What does this episode say about founder & leadership?
Implement mechanisms for regular self-assessment and team feedback to continuously refine and improve your company's character and culture.
What does this episode say about founder & leadership?
Understand that culture impacts the bottom line: a positive, character-led culture reduces employee turnover, boosts productivity, and enhances customer satisfaction.

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