286. How Ikea is helping customers visualize new spaces
Retail Gets Real · with Thomas Fenrich · October 11, 2022 · 23 min
Summary
Ikea’s VP of Digital Product U.S. discusses Ikea Kreativ, a new technology leveraging spatial computing, machine learning, and 3D mixed reality to allow customers to visualize products in their own homes. This innovation enhances the customer shopping experience by bridging the gap between online browsing and in-home evaluation, addressing a significant pain point in furniture retail.
Key takeaways
Ikea Kreativ utilizes advanced spatial computing and 3D mixed reality to enable accurate in-home product visualization, reducing purchase uncertainty for larger items.
The integration of machine learning personalizes the visualization experience, offering tailored suggestions based on user interactions and preferences.
Retailers can significantly enhance customer experience and potentially reduce returns by investing in robust visualization tools that merge digital and physical shopping realities.
Leverage decades of consumer insights and translate them into cutting-edge digital tools to ensure technology adoption meets actual customer needs and solves real-world problems.
Ikea’s latest cutting-edge technology allows customers to visualize Ikea products in their own homes. On today’s show, Thomas Fenrich, VP of digital product U.S., talks about Ikea Kreativ, a new technology that combines decades of Ikea life-at-home expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Ikea Kreativ utilizes advanced spatial computing and 3D mixed reality to enable accurate in-home product visualization, reducing purchase uncertainty for larger items.
What does this episode say about ai & automation?
The integration of machine learning personalizes the visualization experience, offering tailored suggestions based on user interactions and preferences.
What does this episode say about conversion & cro?
Retailers can significantly enhance customer experience and potentially reduce returns by investing in robust visualization tools that merge digital and physical shopping realities.
What does this episode say about product & merchandising?
Leverage decades of consumer insights and translate them into cutting-edge digital tools to ensure technology adoption meets actual customer needs and solves real-world problems.
