This episode is Part 1 of a two-part masterclass on Amazon keyword research strategies. It provides 22 actionable tactics for Amazon sellers to optimize their product listings for 2022, focusing on gaining an unfair advantage through novel keyword discovery and utilization. This is a must-listen for sellers looking to refine their SEO strategy and boost product visibility on Amazon and Walmart.
Key takeaways
Utilize 'Title Density' in Helium 10's Cerebro and Magnet to identify keywords with low competition, indicating easier opportunities for ranking on page one. This also doubles as an effective product research method.
When researching products not yet on Amazon, leverage Etsy's 'explore related searches' section at the bottom of product listings. This reveals keywords that successful Etsy sellers have manually input as high-value for their products.
Explore trends.pinterest.com for early indicators of trending keywords. Use the autocomplete feature by typing in a product idea (e.g., 'coffin') to discover associated trending searches and their respective Pinterest search volumes.
Use Helium 10's Demand Analyzer on Etsy to quickly gauge Amazon search volume for trending Etsy products or keywords you identify.
Integrate keyword seasonality into your research to align product launches and promotional efforts with peak demand periods for specific search terms.
What does this episode say about amazon & marketplaces?
Utilize 'Title Density' in Helium 10's Cerebro and Magnet to identify keywords with low competition, indicating easier opportunities for ranking on page one. This also doubles as an effective product research method.
What does this episode say about organic & seo?
When researching products not yet on Amazon, leverage Etsy's 'explore related searches' section at the bottom of product listings. This reveals keywords that successful Etsy sellers have manually input as high-value for their products.
What does this episode say about product & merchandising?
Explore trends.pinterest.com for early indicators of trending keywords. Use the autocomplete feature by typing in a product idea (e.g., 'coffin') to discover associated trending searches and their respective Pinterest search volumes.
What does this episode say about amazon & marketplaces?
Use Helium 10's Demand Analyzer on Etsy to quickly gauge Amazon search volume for trending Etsy products or keywords you identify.
What does this episode say about amazon & marketplaces?
Integrate keyword seasonality into your research to align product launches and promotional efforts with peak demand periods for specific search terms.
