This episode is Part 2 of a masterclass on Amazon keyword research, providing advanced strategies for sellers to optimize their product listings and advertising on Amazon and Walmart. Learn how to leverage Amazon's internal data, competitor analysis, and Helium 10 tools to uncover high-impact keywords, including how to approach "forbidden keywords" and historical data for competitive advantage.
Key takeaways
Don't solely rely on Amazon's keyword recommendations; use them as a starting point and cross-reference with other data to validate their effectiveness for your specific product.
Utilize the historical functionality of Brand Analytics to identify keywords that drove sales spikes for competitors in the past, even if those products are no longer top-ranked for those terms.
When analyzing competitors, filter for true direct competitors that offer similar products with the same function, form, and price point to ensure keyword relevancy.
Explore "Frequently Bought Together" sections for semi-unrelated competitors to uncover tangential keywords and product ideas that could expand your reach.
Leverage Helium 10's Walmart tools to discover additional keywords, as search behavior can differ across marketplaces, offering new opportunities for your products.
What does this episode say about amazon & marketplaces?
Don't solely rely on Amazon's keyword recommendations; use them as a starting point and cross-reference with other data to validate their effectiveness for your specific product.
What does this episode say about organic & seo?
Utilize the historical functionality of Brand Analytics to identify keywords that drove sales spikes for competitors in the past, even if those products are no longer top-ranked for those terms.
What does this episode say about analytics & attribution?
When analyzing competitors, filter for true direct competitors that offer similar products with the same function, form, and price point to ensure keyword relevancy.
What does this episode say about amazon & marketplaces?
Explore "Frequently Bought Together" sections for semi-unrelated competitors to uncover tangential keywords and product ideas that could expand your reach.
What does this episode say about amazon & marketplaces?
Leverage Helium 10's Walmart tools to discover additional keywords, as search behavior can differ across marketplaces, offering new opportunities for your products.
