This episode features Dave Manley, founder of MMA Bobblehead, who built a thriving ecommerce business selling UFC fighter bobbleheads. He shares his journey from identifying a passionate niche audience to developing and selling licensed products. Learn how to leverage a specific fan base and overcome entrepreneurial challenges to build a successful online store.
Key takeaways
Target a passionate, niche audience to reduce customer acquisition costs and increase conversion rates.
Thoroughly research and understand the intellectual property and licensing requirements when selling merchandise related to professional sports or other brands.
Participate in pitching opportunities or business competitions to gain exposure, feedback, and potential funding.
Focus on unique product development and sourcing to differentiate your offerings in a competitive market.
Utilize both organic and paid marketing strategies tailored to your niche audience, focusing on platforms where they congregate.
Today I’m thrilled to have Dave Manley on the show. Dave was a finalist for the 5 Minute Pitch, my Shark Tank like show with Mike Jackness, Greg Mercer and Scott Voelker where we gave away 50,000 in cold hard cash. Dave runs MMA Bobblehead which is an ecommerce business selling bobbleheads of UFC fighters. Dave was one of my favorite contestants on the 5 Minute Pitch and I wanted to a deep dive into his story today and how he makes sales. Enjoy!
Target a passionate, niche audience to reduce customer acquisition costs and increase conversion rates.
What does this episode say about product & merchandising?
Thoroughly research and understand the intellectual property and licensing requirements when selling merchandise related to professional sports or other brands.
What does this episode say about founder & leadership?
Participate in pitching opportunities or business competitions to gain exposure, feedback, and potential funding.
What does this episode say about dtc strategy?
Focus on unique product development and sourcing to differentiate your offerings in a competitive market.
What does this episode say about dtc strategy?
Utilize both organic and paid marketing strategies tailored to your niche audience, focusing on platforms where they congregate.
