270. How to Think Like a Buyer with Kristin Fisher

eCommerce Badassery · with Kristin Fisher · March 12, 2024 · 53 min

Summary

Kristin Fisher, a former corporate retail buyer, shares her expertise on how product-based business owners can adopt a buyer's mindset to scale their businesses profitably. This episode provides actionable strategies for leveraging wholesale channels and implementing effective inventory management, offering a unique perspective from someone who has been on both sides of the retail equation. Learn how to apply big retail tactics to your small business for significant growth.

Key takeaways

• Understand buyer psychology to better position your products for wholesale success and direct-to-consumer sales.
• Implement large retail strategies for inventory management to optimize cash flow and avoid overstocking.
• Utilize wholesale channels effectively by mimicking the mindset and expectations of corporate buyers.
• Focus on product presentation and merchandising with a buyer's eye to increase discoverability and appeal.
• Leverage platforms like Faire by understanding how buyers use them and what they look for in potential partners.

Themes

Topics covered

Episode description

Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast. Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease. I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost biz bestie. Whether you want to grow your business through wholesale or want to better manage your inventory, there’s something for you to learn in this podcast. _______ Connect with Kristin Coaching Website: kristinfishercoaching.com Product Website: www.shopbocu.com Free Private Podcast: https://kristinfishercoaching.com/unlocking-faire-private-podcast Buyerside Chat Podcast: https://podcasts.apple.com/us/podcast/the-buyerside-chat-podcast/id1648564568 _______ Full Episode Show Notes http://ecommercebadassery.com/270 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about retail & omnichannel?

Understand buyer psychology to better position your products for wholesale success and direct-to-consumer sales.

What does this episode say about product & merchandising?

Implement large retail strategies for inventory management to optimize cash flow and avoid overstocking.

What does this episode say about supply chain & operations?

Utilize wholesale channels effectively by mimicking the mindset and expectations of corporate buyers.

What does this episode say about founder & leadership?

Focus on product presentation and merchandising with a buyer's eye to increase discoverability and appeal.

What does this episode say about retail & omnichannel?

Leverage platforms like Faire by understanding how buyers use them and what they look for in potential partners.

Listen

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