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268. From mailroom to COO: Verizon’s Krista Bourne on building a career and staying close to consumers

Retail Gets Real · with Krista Bourne · May 10, 2022 · 25 min

Summary

Krista Bourne, COO of Verizon Consumer Group, shares her 20-year journey from the mailroom to the C-suite, offering invaluable insights for ecommerce operators. She discusses building effective teams, the critical importance of customer-centricity in the dynamic telecommunications retail sector, and her vision for the future of retail amidst rapid technological shifts. This episode is a must-listen for leaders aiming to cultivate talent, optimize operations, and deeply connect with their customer base.

Key takeaways

Themes

retail & omnichannelfounder & leadershipcustomer retention

Topics covered

career progression in retailbuilding effective teamscustomer-centric strategiesfuture of retailtelecommunications retailinnovation in customer experience

Episode description

When Krista Bourne started in the mailroom at Verizon twenty years ago, she didn’t imagine that she would someday be in the C-suite. Today, as COO of Verizon Consumer Group, she joins the episode to talk about how she’s navigated her incredible career journey, what it takes to build effective teams and the future of retail. Learn more at retailgetsreal.com.

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Frequently asked about this episode

What does this episode say about retail & omnichannel?
Cultivate a deep understanding of customer behavior by consistently gathering insights and translating them into actionable strategies to enhance customer experience.
What does this episode say about founder & leadership?
Prioritize building high-performing teams by fostering clear communication, trust, and a shared vision to drive operational excellence.
What does this episode say about customer retention?
Embrace continuous adaptation and innovation to navigate the evolving retail landscape, especially with digital transformation and shifting consumer demands.
What does this episode say about retail & omnichannel?
Invest in leadership development and mentorship to chart a strategic career path and progress within large organizations.
What does this episode say about retail & omnichannel?
Implement strategies for proactive change management to effectively transition goals, processes, and technologies within your organization.

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