This episode demystifies new Amazon ad opportunities, specifically focusing on the powerful combination of Amazon PPC and Amazon DSP. It provides e-commerce operators with actionable guidance on how to leverage both platforms to build a comprehensive advertising funnel, drive sales, and build brand awareness on Amazon, even if they haven't explored these avenues yet.
Key takeaways
Implement Amazon DSP in conjunction with PPC to create a full-funnel advertising strategy, addressing awareness, consideration, and conversion simultaneously.
Utilize Amazon DSP for retargeting strategies to re-engage customers who have shown interest but haven't converted, or to build brand loyalty with past purchasers.
Shift focus beyond traditional keyword targeting by leveraging DSP's audience-based targeting capabilities to reach new, relevant customers who may not be actively searching for your product.
Continuously analyze key metrics like ROI and ACOS across both PPC and DSP campaigns to understand their synergistic effects and optimize budget allocation for maximum effectiveness.
Consider working with an agency specializing in Amazon advertising, like OMG Commerce, to navigate the complexities of advanced Amazon ad platforms and accelerate growth.
Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising. In this episode, Brett and I talk about combining Amazon PPC with Amazon DSP to grow your Amazon business.
What does this episode say about amazon & marketplaces?
Implement Amazon DSP in conjunction with PPC to create a full-funnel advertising strategy, addressing awareness, consideration, and conversion simultaneously.
What does this episode say about paid acquisition?
Utilize Amazon DSP for retargeting strategies to re-engage customers who have shown interest but haven't converted, or to build brand loyalty with past purchasers.
What does this episode say about brand & content?
Shift focus beyond traditional keyword targeting by leveraging DSP's audience-based targeting capabilities to reach new, relevant customers who may not be actively searching for your product.
What does this episode say about analytics & attribution?
Continuously analyze key metrics like ROI and ACOS across both PPC and DSP campaigns to understand their synergistic effects and optimize budget allocation for maximum effectiveness.
What does this episode say about amazon & marketplaces?
Consider working with an agency specializing in Amazon advertising, like OMG Commerce, to navigate the complexities of advanced Amazon ad platforms and accelerate growth.
