This episode reveals how Mike transformed his struggling business into the #4 best-selling grocery item on Amazon and secured placement in 10,000 retail stores. It offers a blueprint for leveraging Amazon FBA, scaling products, and expanding into omnichannel retail, providing critical insights for entrepreneurs aiming for rapid growth and market penetration.
Key takeaways
Leverage Amazon FBA to rapidly gain market share and achieve best-seller status, even in competitive categories like grocery.
Employ a dual strategy of online dominance (Amazon) and offline expansion (10,000 retail stores) to maximize reach and revenue.
Prioritize continuous learning and community engagement (e.g., masterminds, conferences) to accelerate business growth and overcome challenges.
Don't shy away from sharing your brand's unique backstory, as it can resonate with customers and differentiate your product.
Focus on building a robust supply chain to support rapid scaling from online sales to national retail distribution.
Imagine living behind your mom's garage at the age of thirty and trying to save a struggling business. Imagine a few short years later you have the #4 best selling grocery product (among millions) on Amazon.com and your product is in 10,000 retail stores. That's Mike's story - you'll love this episode. Be sure to join Mike, his team from Death Wish Coffee and hundreds of your fellow listeners to this podcast in Boca Raton Florida in July 2020 at TheProvenConference.com event! LINKS: See this episode on YouTube here: https://youtu.be/yRNM1LT2Fxg The first time Mike was on our show was episode #9 of this podcast. Go back and listen to it for the incredible back story to Mike's journey. SilentSalesMachine.com - the book Mike referenced and thanked when asked what he credits for helping him build his business ProvenMastermind.com : Today's guest Mike Brown is going to be joining us in the soon to launch mastermind along with my partner Brett, my son Trey and the director of our coaching program, Nathan Bailey! TheProvenConference.com : Our July 2020 event in Florida. Mike will be there with his team! Join us!
