260. Rhone CEO on why physical retail is key to growth

Retail Gets Real · with Nate Checketts · March 15, 2022 · 26 min

Summary

Rhone's CEO, Nate Checketts, discusses the strategic importance of physical retail for DTC brands, particularly in the men's activewear market. The episode explores how brick-and-mortar stores build brand awareness, foster customer loyalty, and complement online sales. It offers insights into navigating the challenges and opportunities of expanding a retail footprint while maintaining brand values and company culture.

Key takeaways

• Physical retail is crucial for DTC brands to build brand awareness and loyalty, acting as a powerful engine for growth beyond online channels.
• Integrating online and offline customer experiences through an omnichannel strategy is key for modern retail success.
• Maintaining brand values and company culture is essential during growth and expansion into new retail formats.
• Store design and customer experience significantly impact brand perception and differentiation in a crowded market.
• Physical stores can serve as marketing hubs, reinforcing brand storytelling and facilitating direct customer feedback for product development.

Themes

Topics covered

Episode description

Nate Checketts, CEO and Co-Founder of men's activewear brand Rhone, shares how the company is expanding its physical presence and growing its brand while holding onto its core values. Learn more at retailgetsreal.com.

Related episodes

• Stop Trying to Fix the Thing That's Working | Ep 978— The Game with Alex Hormozi
• How Birkenstock Built a $1.6 Billion Footwear Empire— Ecommerce On Tap
• How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)— Ecommerce Coffee Break
• How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)— Ecommerce Coffee Break
• The Bouquet Theory of Building a Brand From Zero | Ep 974— The Game with Alex Hormozi
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did— Shopify Masters

Frequently asked about this episode

What does this episode say about retail & omnichannel?

Physical retail is crucial for DTC brands to build brand awareness and loyalty, acting as a powerful engine for growth beyond online channels.

What does this episode say about dtc strategy?

Integrating online and offline customer experiences through an omnichannel strategy is key for modern retail success.

What does this episode say about brand & content?

Maintaining brand values and company culture is essential during growth and expansion into new retail formats.

What does this episode say about retail & omnichannel?

Store design and customer experience significantly impact brand perception and differentiation in a crowded market.

What does this episode say about retail & omnichannel?

Physical stores can serve as marketing hubs, reinforcing brand storytelling and facilitating direct customer feedback for product development.

Listen

Listen on Apple PodcastsShow website