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#26: Josh Linkner—Five Strategies for Escaping a Creative Rut

The StoryBrand Podcast · with Josh Linkner · June 28, 2021 · 25 min

Summary

This episode is less about e-commerce strategies and more about fostering personal creativity to overcome professional plateaus. While not directly e-commerce focused, the principles of creative problem-solving can be applied by e-commerce operators to innovate marketing campaigns, product development, and customer engagement, ultimately leading to business growth and competitive advantage.

Key takeaways

Themes

founder & leadershipbrand & content

Topics covered

creative problem-solvinginnovationovercoming creative rutsstrategic thinkingavoiding stagnation

Episode description

Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs, shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities! -- Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at BigLittleBreakthroughs.com Finally take the mystery out of growing your business and go to BusinessMadeSimple.com. For only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller every month. Take the mystery out of growing your business today at BusinessMadeSimple.com.

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Frequently asked about this episode

What does this episode say about founder & leadership?
Adopt 'play-like exploration' to break conventional thinking and discover novel solutions for e-commerce challenges, like new product merchandising or marketing angles.
What does this episode say about brand & content?
Actively observe and analyze competitor strategies, not to copy, but to identify gaps and inspire unique approaches that differentiate your e-commerce brand.
What does this episode say about founder & leadership?
Embrace constraints as catalysts for creativity; for example, limited marketing budgets can force innovative, cost-effective campaign ideas.
What does this episode say about founder & leadership?
Regularly step away from your routine to engage with diverse experiences and perspectives, which can spark unexpected insights applicable to improving your e-commerce operations or customer experience.
What does this episode say about founder & leadership?
Challenge assumptions about your e-commerce business model, target audience, or product offerings to uncover disruptive opportunities and avoid creative stagnation.

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