eCommerce Badassery artwork

251. How Unexpected Connections Drive Her Business Growth with Diana Mendoza of Never Alone Candles

eCommerce Badassery · with Diana Mendoza · November 7, 2023 · 51 min

Summary

This episode dives into how Diana Mendoza of Never Alone Candles propelled her business forward by embracing discomfort and leveraging unexpected opportunities. It highlights the significant impact of her first pop-up shop, leading to her biggest deal, and her effective use of email marketing to consistently generate revenue. Ecommerce operators will learn the value of strategic risk-taking and consistent communication for sustainable growth.

Key takeaways

Themes

dtc strategyemail & smsfounder & leadership

Topics covered

pop-up shops for lead generationemail marketing for consistent revenueovercoming entrepreneurial resistancestrategic networking for business growthecommerce mindsetbrand storytelling

Episode description

Have you ever resisted something initially only to think to yourself when you finally did it, "I should have done that sooner!" That's how I felt when I started the podcast and it's how Diana felt after pretty much everything she's done in her business since launching it at the start of 2020. On today's episode, Diana shares how her first pop-up led to the biggest deal in her business, how she's successfully using email to consistently generate revenue in your her business - even though she struggled to know what to say, and how getting comfortable with being uncomfortable has been the ultimate game changer in her business. _______ Full Episode Show Notes http://ecommercebadassery.com/251 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Related episodes

Frequently asked about this episode

What does this episode say about dtc strategy?
Prioritize in-person activations like pop-up shops to generate significant business opportunities and deals that might not emerge from online-only efforts.
What does this episode say about email & sms?
Develop and implement an email marketing strategy with consistent, valuable content to build a reliable revenue stream, even if initially uncertain about messaging.
What does this episode say about founder & leadership?
Embrace discomfort and new challenges in business, as this mindset can unlock unforeseen growth and lead to major breakthroughs.
What does this episode say about dtc strategy?
Actively seek out and cultivate unexpected connections, as these relationships can be pivotal in securing key partnerships and expansion opportunities (e.g., the 'biggest deal').

Listen