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25. Creating a Great Customer Experience and Building the Know, Like and Trust Factor

eCommerce Badassery · September 15, 2020 · 24 min

Summary

This episode breaks down the critical "Know, Like, and Trust" framework for ecommerce businesses. It offers six actionable strategies to cultivate genuine connections with your audience, focusing on creating exceptional customer experiences, crafting customer-centric policies, and understanding audience cravings to drive loyalty and sustainable growth.

Key takeaways

Themes

brand & contentcustomer retentiondtc strategyconversion & cro

Topics covered

customer experiencebrand buildingcustomer loyaltycustomer retention strategiesbrand trustcustomer-centric policies

Episode description

You’ve heard the term know, like and trust… but the real question is how do you actually create that? Today we’re going through 6 things you can focus on right now to help you build the know, like and trust factor to grow your eCommerce business. What You’ll Learn: The 3 MOST important questions to ask yourself to create a great customer experience What your audience is craving and how to give it to them How to create policies and procedures in your business that make your customer happy Go Deeper: Simon Sinek: Start with Why TED Talk Ideal Customer Experience Study Bob Burg: Author, The Go-Giver Read the Full Shownotes http://ecommercebadassery.com/building-the-know-like-trust-factor/ Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook for just $47. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holidayguide Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.

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Frequently asked about this episode

What does this episode say about brand & content?
Define your brand's 'Why' inspired by Simon Sinek to connect with customers on a deeper, value-driven level.
What does this episode say about customer retention?
Craft policies and procedures that not only protect your business but also proactively delight and reassure customers, turning potential friction points into opportunities for positive interaction.
What does this episode say about dtc strategy?
Identify your audience's emotional and functional cravings beyond product features, then consistently deliver on those to build strong relationships.
What does this episode say about conversion & cro?
Implement consistent branding, visual identity, and service levels across all customer touchpoints to reinforce trust and reliability.
What does this episode say about brand & content?
Leverage social proof by collecting and showcasing customer reviews, testimonials, and user-generated content to demonstrate positive experiences to potential buyers.

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