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24. Start paying herself or quit. The year that Kelly made it happen.

The Ecommerce Roadmap · with Kelly · October 13, 2020 · 34 min

Summary

This episode is a powerful case study for any ecommerce entrepreneur struggling to pay themselves. Kelly set an aggressive one-year deadline to achieve financial sustainability and not only met it but exceeded her goal. The episode breaks down the mindset, strategic decisions, and actions she took, including leveraging mentorship, to transform her business into a livelihood.

Key takeaways

Themes

founder & leadershipfinance & fundraising

Topics covered

entrepreneurial goal settingfinancial sustainability for solopreneursbusiness deadlinesmentorship and mastermindsprofitability strategiesmindset for entrepreneurs

Episode description

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling Facebook under a sleeping baby and she came across an ad for the Inner Circle. She bought an annual membership. Her deadline was a year, right? The rest is history. Not only does she pay herself, but she's had a raise! Listen in as Kelly shares how she made it happen. It will turn your thinking upside down.

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Frequently asked about this episode

What does this episode say about founder & leadership?
Define a firm, non-negotiable deadline for achieving financial sustainability and committing to paying yourself a salary.
What does this episode say about finance & fundraising?
Actively seek out and join high-impact business support groups or masterminds, like "The Inner Circle," for mentorship and structured learning.
What does this episode say about founder & leadership?
Prioritize business activities directly contributing to revenue generation and cost management to meet financial goals.
What does this episode say about founder & leadership?
Develop a resilient entrepreneurial mindset, overcoming self-doubt and limiting beliefs about personal financial success within your business.
What does this episode say about founder & leadership?
Implement a structured business plan, leveraging external expert advice and community insights to pivot and improve strategies as needed.

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