24. Holiday Planning Series: Promotion

eCommerce Badassery · September 8, 2020 · 20 min

Summary

This episode is a crucial guide for ecommerce operators looking to maximize holiday sales. It dives into strategic promotion, covering everything from optimizing sales and discounts to leveraging email marketing and adjusting paid advertising for Q4. Learn how to effectively get your holiday deals in front of customers and drive significant revenue during the busiest shopping season.

Key takeaways

• Develop a holiday sales strategy that incorporates various promotion types like flash sales, bundle deals, or tiered discounts to maximize customer engagement and conversions.
• Optimize your email marketing by priming your list for Q4 with holiday-themed campaigns, gift guides, and effective abandoned cart recovery strategies.
• Adjust your paid advertising campaigns for increased Q4 competition by adapting targeting, ad creative, and budget allocation to maintain a strong ROI.
• Identify and prioritize the most impactful marketing channels beyond email and paid ads, potentially including social media, influencer partnerships, and SMS, to ensure wide reach.
• Craft compelling promotional messaging and eye-catching graphics that resonate with holiday shoppers, utilizing tools like Canva to clearly communicate value.

Themes

Topics covered

Episode description

This week’s episode is all about how to get those dollar bills this holiday season. Now that you’ve planned and prepped, it’s time to get the word out there with promotion. We’re covering everything from the actual sales and promotions you should run for the best results and the best ways to get those deals in front of your customers. We’re talking promotions, email marketing, paid advertising, graphics, and marketing. What You’ll Learn: The best way to grow + prime your email list for Q4 How to decide what sales + promotions to run during the holiday season How to adjust your advertising during Q4 Where to show up during the holiday season for the biggest impact Episodes Mentioned EP. 22: Holiday Campaign Series #1: Planning EP 23: Holiday Campaign Series #2: Preparation Grab Your Freebie! eCommerceBadassery.com/24 Tools Mentioned: Canva Pro: Easy online design Software (Affiliate Link) Trello: Task Management Software - I use this for graphic needs Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo (Affiliate Link) Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever

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Frequently asked about this episode

What does this episode say about paid acquisition?

Develop a holiday sales strategy that incorporates various promotion types like flash sales, bundle deals, or tiered discounts to maximize customer engagement and conversions.

What does this episode say about email & sms?

Optimize your email marketing by priming your list for Q4 with holiday-themed campaigns, gift guides, and effective abandoned cart recovery strategies.

What does this episode say about conversion & cro?

Adjust your paid advertising campaigns for increased Q4 competition by adapting targeting, ad creative, and budget allocation to maintain a strong ROI.

What does this episode say about brand & content?

Identify and prioritize the most impactful marketing channels beyond email and paid ads, potentially including social media, influencer partnerships, and SMS, to ensure wide reach.

What does this episode say about paid acquisition?

Craft compelling promotional messaging and eye-catching graphics that resonate with holiday shoppers, utilizing tools like Canva to clearly communicate value.

Listen

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