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234. Conversion: 2 Things you must remember

The Ecommerce Roadmap · September 24, 2024 · 17 min

Summary

This episode dives into two critical, often overlooked aspects of conversion that can significantly impact ecommerce sales. It emphasizes that conversion isn't solely about optimizing one part of your funnel but understanding broader business dynamics and customer behavior. Ecommerce operators who grasp these concepts can unlock substantial growth and move beyond incremental improvements.

Key takeaways

Themes

conversion & crobrand & contentpaid acquisitionorganic & seo

Topics covered

conversion rate optimizationcustomer trustmarketing coherencecustomer journey mappingconversion schoolattraction marketing

Episode description

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you've forgotten, or maybe you don't know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you'll want to remember these game changers. RELATED LINKS: Grab Your Free Conversion School Calculator: https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals; https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion: https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo: https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ <p style

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Frequently asked about this episode

What does this episode say about conversion & cro?
Conversion is not a magical event, but rather a predictable outcome influenced by consistent marketing efforts and audience trust.
What does this episode say about brand & content?
Your conversion rate is directly tied to the relationship you build with your audience; stronger relationships lead to higher conversion.
What does this episode say about paid acquisition?
Focus on the entire customer journey and touchpoints that build trust, not just on-page optimizations.
What does this episode say about organic & seo?
Small, consistent actions across all marketing channels accumulate to create significant conversion improvements.

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