234. A look at Back to School 2021 consumer research
Retail Gets Real · with Katherine Cullen · August 24, 2021 · 22 min
Summary
This episode dives into the NRF's 2021 Back-to-School consumer research, offering crucial insights into evolving consumer behaviors and spending patterns. Retailers will learn how the pandemic influenced purchasing decisions, the balance between online and in-store shopping, and how to adapt their strategies for seasonal events. It provides actionable data on product categories and parental budgeting to help optimize back-to-school campaigns.
Key takeaways
Understand the impact of the pandemic on 2021 back-to-school shopping decisions, including shifts in product category demand and budgeting priorities.
Analyze the balance between online and in-store purchasing trends for back-to-school items to refine your omnichannel strategy.
Leverage NRF consumer research to identify key trends and consumer behaviors to inform marketing and promotional tactics for seasonal shopping events.
Adapt product merchandising and inventory management based on insights into popular product categories and parental spending habits.
Evaluate the implications of 2021 consumer trends for future retail strategies, especially concerning technology's role in the shopping experience and post-pandemic behavior shifts.
It’s back to school season, which means something different to everyone – especially in the world of retail. Katherine Cullen, NRF’s Head of Consumer Research, explores the topic and what it means for retailers as well as parents. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Understand the impact of the pandemic on 2021 back-to-school shopping decisions, including shifts in product category demand and budgeting priorities.
What does this episode say about analytics & attribution?
Analyze the balance between online and in-store purchasing trends for back-to-school items to refine your omnichannel strategy.
What does this episode say about brand & content?
Leverage NRF consumer research to identify key trends and consumer behaviors to inform marketing and promotional tactics for seasonal shopping events.
What does this episode say about retail & omnichannel?
Adapt product merchandising and inventory management based on insights into popular product categories and parental spending habits.
What does this episode say about retail & omnichannel?
Evaluate the implications of 2021 consumer trends for future retail strategies, especially concerning technology's role in the shopping experience and post-pandemic behavior shifts.
