226. An Untapped Online Marketing for Product-Based Businesses
eCommerce Badassery · with Charlotte (Soaps by a Chemist) · May 23, 2023 · 30 min
Summary
This episode reveals the power of virtual vendor events as a potent, often overlooked, online marketing strategy for product-based businesses. Learn how Charlotte of Soaps by a Chemist successfully pivoted her business online during the pandemic using these events, offering a compelling case study for driving traffic and sales without relying solely on traditional in-person markets or a standard e-commerce store. Discover the mechanics, benefits, and implementation strategies to determine if virtual vendor events are the untapped channel your brand needs to thrive online.
Key takeaways
Virtual vendor events can serve as a highly effective substitute for in-person markets, enabling product-based businesses to maintain and even grow sales during periods when physical events are not feasible.
Leverage platforms like Facebook to host virtual vendor events, showcasing products and interacting directly with customers in a dynamic, time-sensitive environment.
Carefully evaluate if virtual vendor events align with your product type and business model; they are particularly effective for physical products that benefit from visual presentation and direct engagement.
Implement practical steps for setting up and running virtual vendor events, including platform selection, promotional strategies, and optimizing for engagement and conversion within the event.
Consider virtual vendor events as a strategy for transitioning a business from primarily in-person sales to a robust, online-focused model, maximizing reach and sales potential.
Struggling to get traffic and sales for your product-based business? Charlotte of Soaps by a Chemist discovered and started implementing Facebook virtual vendor events in her business when the pandemic shut down her in-person options. Since then she has shifted the majority of her business online and only participating in a handful of in-person markets. Learn what virtual vendor events are, how to implement them, and whether or not it's a good event for you! Full Episode Show Notes
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Virtual vendor events can serve as a highly effective substitute for in-person markets, enabling product-based businesses to maintain and even grow sales during periods when physical events are not feasible.
What does this episode say about brand & content?
Leverage platforms like Facebook to host virtual vendor events, showcasing products and interacting directly with customers in a dynamic, time-sensitive environment.
What does this episode say about organic & seo?
Carefully evaluate if virtual vendor events align with your product type and business model; they are particularly effective for physical products that benefit from visual presentation and direct engagement.
What does this episode say about amazon & marketplaces?
Implement practical steps for setting up and running virtual vendor events, including platform selection, promotional strategies, and optimizing for engagement and conversion within the event.
What does this episode say about dtc strategy?
Consider virtual vendor events as a strategy for transitioning a business from primarily in-person sales to a robust, online-focused model, maximizing reach and sales potential.
