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22. Holiday Season Campaign Series: Planning

eCommerce Badassery · with null · August 25, 2020 · 15 min

Summary

This episode emphasizes that proactive and meticulous planning is crucial for ecommerce businesses to achieve a successful and stress-free holiday season. It guides listeners through essential pre-season considerations, covering inventory strategy, website optimizations, and a structured marketing campaign framework to maximize sales and customer experience during peak shopping periods.

Key takeaways

Themes

supply chain & operationsbrand & contentconversion & cro

Topics covered

holiday season planningecommerce marketing strategyinventory management for peak seasonwebsite optimization for holidaysmarketing campaign frameworksdemand forecasting

Episode description

The Holiday season is right around the corner which means it’s time to start getting all your duckies in a row. Wouldn’t it be nice if you could have your most successful holiday season ever without having to stress about your business and still getting to enjoy your pumpkin pie with the family? I agree! That’s why I created this 3 part series, to walk you step-by-step through the 3 P’s of any marketing campaign and get you set up for success! What You’ll Learn: All the things you need to start thinking about now to have the most kick-ass holiday season ever How to make sure you have enough inventory to hit your sales goals and how to handle your seasonal goods What changes you should make to your website for the holiday season and when to set them up. More Holiday Planning Episodes EP. 23: Holiday Campaign Series #2: Preparation EP. 24: Holiday Campaign Series #3: Promotion Grab Your Freebie! eCommerceBadassery.com/22 Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook! We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business https://ecommercebadassery.com/holiday Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not

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Frequently asked about this episode

What does this episode say about supply chain & operations?
Start holiday planning months in advance, focusing on a structured '3 P's' approach: Planning, Preparation, and Promotion.
What does this episode say about brand & content?
Implement robust inventory management strategies, including accurate forecasting and clear plans for seasonal product handling, to meet demand and avoid stockouts.
What does this episode say about conversion & cro?
Optimize your website for holiday traffic and conversions by planning necessary design changes, functionality updates, and ensuring timely implementation.
What does this episode say about supply chain & operations?
Utilize comprehensive holiday planning guides and resources to create a detailed roadmap, ensuring all critical aspects from marketing to logistics are covered.
What does this episode say about supply chain & operations?
Review and implement website changes and marketing strategies well before the holiday rush to capitalize on early shoppers and ensure smooth operations.

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