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#219: Avoiding Hijackers, Building Workflows, Amazon Display Ads, PPC Forecasting and More

Serious Sellers Podcast · February 17, 2021 · 36 min

Summary

This episode synthesizes the past month's top content for Amazon sellers, offering tactical advice on protecting listings from hijackers, optimizing business workflows, and mastering Amazon advertising. It provides actionable strategies for FBA sellers to enhance brand protection, streamline operations, and boost advertising ROI, ultimately driving sustained growth and efficiency.

Key takeaways

Themes

amazon & marketplacespaid acquisitionsupply chain & operations

Topics covered

amazon seller protectionlisting hijackersbusiness process optimizationstandard operating proceduresamazon advertising strategiesamazon marketing servicesamazon display adsppc forecastingppc budgetingppc optimizationreturn on ad spend

Episode description

Here’s an opportunity to revisit content you’ve missed. We take a fresh look at the last month’s most popular podcasts, videos, and blog posts.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Implement proactive measures and best practices to identify, prevent, and resolve listing hijacker attacks on Amazon.
What does this episode say about paid acquisition?
Develop and implement efficient workflows and Standard Operating Procedures (SOPs) to streamline daily tasks, improve team productivity, and reduce operational overhead.
What does this episode say about supply chain & operations?
Leverage Amazon Display Ads (AMS) to drive external traffic, increase brand awareness, and optimize campaign performance through effective targeting and setup.
What does this episode say about amazon & marketplaces?
Utilize advanced PPC strategies, including keyword research, bidding, and performance analysis, to accurately forecast performance, budget effectively, and maximize return on ad spend (ROAS).

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