214. Beyond buy now, pay later with Klarna CEO Sebastian Siemiatkowski

Retail Gets Real · with Sebastian Siemiatkowski · April 6, 2021 · 30 min

Summary

This episode cuts through the noise around "buy now, pay later" (BNPL) with Klarna CEO Sebastian Siemiatkowski. Learn how BNPL is evolving beyond a simple payment option to a strategic tool for retailers to boost conversion, average order value, and customer loyalty. Siemiatkowski shares insights on Klarna's growth, its impact on consumer behavior, and the future of retail payments, offering a clear roadmap for ecommerce operators to leverage these trends.

Key takeaways

• Implement BNPL options to increase conversion rates and average order value, as evidenced by Klarna's partnerships with thousands of retailers.
• Utilize BNPL as a customer acquisition and loyalty tool, understanding how it influences purchasing decisions and attracts new customer segments.
• Strategically integrate BNPL across both online and in-store channels to create a seamless omnichannel retail experience.
• Explore beyond basic installment plans to leverage the full suite of Klarna's product innovations for enhanced customer experiences.
• Stay informed about the evolving regulatory landscape and competitive environment within the BNPL market to ensure sustainable growth and compliance.

Themes

Topics covered

Episode description

The past several months have been a whirlwind of growth and change for the retail industry, including in how people pay for things. Today we’re talking about buy now, pay later with Sebastian Siemiatkowski, CEO and co-founder of Klarna, which partners with thousands of retailers in the United States and across the globe to offer new payment options. He offers his unique take on the retail landscape and what he's seeing for the future of retail. Learn more at retailgetsreal.com.

Related episodes

• The end of the human internet— Decoder with Nilay Patel
• The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game— Behind the Numbers: an EMARKETER Podcast
• Ecommerce: Using Our Own Bedding Site As A Case Study— Ecommerce: The Hammersley Brothers
• E654: What are the biggest profitability differences between 6 and 8 figure sellers?— The EcomCrew Ecommerce Podcast
• How to Build a $100M Brand: 8 Rules from Leaders Who Did— OPERATORS
• Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail— Behind the Numbers: an EMARKETER Podcast

Frequently asked about this episode

What does this episode say about retail & omnichannel?

Implement BNPL options to increase conversion rates and average order value, as evidenced by Klarna's partnerships with thousands of retailers.

What does this episode say about conversion & cro?

Utilize BNPL as a customer acquisition and loyalty tool, understanding how it influences purchasing decisions and attracts new customer segments.

What does this episode say about finance & fundraising?

Strategically integrate BNPL across both online and in-store channels to create a seamless omnichannel retail experience.

What does this episode say about customer retention?

Explore beyond basic installment plans to leverage the full suite of Klarna's product innovations for enhanced customer experiences.

What does this episode say about retail & omnichannel?

Stay informed about the evolving regulatory landscape and competitive environment within the BNPL market to ensure sustainable growth and compliance.

Listen

Listen on Apple PodcastsShow website