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212. The thing everyone forgets about Conversion

The Ecommerce Roadmap · April 23, 2024 · 22 min

Summary

This episode highlights the often-overlooked element in ecommerce success: conversion. It guides operators to analyze their entire sales funnel from awareness to traffic and conversion, using data to diagnose past failures and strategically plan for future growth. Learn how to optimize each stage and implement psychological triggers to boost sales outcomes.

Key takeaways

Themes

conversion & croanalytics & attributionpaid acquisition

Topics covered

sales funnel optimizationdata-driven sales goalsurgency and scarcity in offersconversion rate analysismarketing event post-mortemssales performance metrics

Episode description

Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure? Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results. In this power-packed episode, I'm walking you through the critical step you've probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost. You'll learn: 🧩The sales puzzle piece you've been completely missing 🖼️How to get the "Big Picture" AKA your sales funnel 📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes. ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers 🏆A data-driven way to set sales goals Listen in and see why your latest event really flopped (and how to fix it next time). RELATED LINKS: Why You're Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ Not Getting Sales? Here's How To Figure Out What's Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/ How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/</a

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement a holistic sales funnel analysis, breaking down performance at the awareness, traffic, and conversion stages to pinpoint exact bottlenecks.
What does this episode say about analytics & attribution?
Utilize data-driven goal setting by analyzing past performance to create realistic and quantifiable sales targets.
What does this episode say about paid acquisition?
Strategically incorporate urgency, scarcity, and exclusivity into your offers to enhance their appeal and drive immediate action.
What does this episode say about conversion & cro?
Adopt a mindset of continuous improvement, using data from failed launches or events to course-correct and refine future strategies.

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