212. A New Way to Think About Subscription eCommerce with Ben Fisher of Rodeo

eCommerce Badassery · with Ben Fisher · March 28, 2023 · 52 min

Summary

This episode provides actionable strategies for DTC brands to build highly successful subscription programs that maximize customer lifetime value and minimize churn. Ben Fisher, founder of Rodeo and Carthook, shares his expertise on moving beyond basic subscribe-and-save models to create robust subscription offerings on Shopify, emphasizing retention and advanced customer engagement tactics crucial for 8-figure brands.

Key takeaways

• Implement a subscription program that goes beyond simple 'subscribe & save' to strategically increase customer LTV and reduce churn through value-driven offerings.
• Leverage specialized subscription platforms like Rodeo directly integrated with Shopify to optimize for retention, manage customer experiences, and scale your subscription business effectively.
• Focus on customer experience and ease of management (referencing 'Don't Make Me Think' principles) within your subscription program to prevent churn and foster long-term loyalty.
• Analyze key metrics beyond initial sign-ups, such as retention rates, churn drivers, and CLTV, to continuously refine and improve your subscription model.
• Understand the broader "Membership Economy" principles to cultivate a sense of belonging and exclusive value for your subscribers, fostering a thriving subscription community.

Themes

Topics covered

Episode description

Subscription eCommerce is one of the best ways to increase the lifetime value of your customers and create recurring revenue in your business. But creating a great subscription program that doesn't result in tons of customer churn takes more than just sticking a subscribe & save on your product page. Today's guest is Ben Fisher, Founder and CEO of Rodeo, a subscription platform for Shopify. He started his development journey as a kid, selling strawberries door-to-door so he could buy programming books. He went on to create Carthook, a post-purchase upsell app for Shopify which he sold in 2022. Now he helps 8-figure DTC brands that use subscription models to maximize customer retention and lifetime value. Links Mentioned Rodeo Subscription Platform http://hey.rodeo/ Book: Don't Make Me Think https://a.co/d/4cNNxkw Book: The Membership Economy https://a.co/d/9Jvf4Jg Connect with Ben Fisher & Rodeo https://www.linkedin.com/in/skinnyandbald/ https://twitter.com/skinnyandbald https://subscriptionradio.com/ Read the Full Transcript http://eCommerceBadassery.com/212 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful

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Frequently asked about this episode

What does this episode say about subscriptions & ltv?

Implement a subscription program that goes beyond simple 'subscribe & save' to strategically increase customer LTV and reduce churn through value-driven offerings.

What does this episode say about shopify & ecommerce platforms?

Leverage specialized subscription platforms like Rodeo directly integrated with Shopify to optimize for retention, manage customer experiences, and scale your subscription business effectively.

What does this episode say about dtc strategy?

Focus on customer experience and ease of management (referencing 'Don't Make Me Think' principles) within your subscription program to prevent churn and foster long-term loyalty.

What does this episode say about customer retention?

Analyze key metrics beyond initial sign-ups, such as retention rates, churn drivers, and CLTV, to continuously refine and improve your subscription model.

What does this episode say about subscriptions & ltv?

Understand the broader "Membership Economy" principles to cultivate a sense of belonging and exclusive value for your subscribers, fostering a thriving subscription community.

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