211. Replay: How to Get PR Coverage for Your Product-Based Business with Nora Wolf

eCommerce Badassery · with Nora Wolf · March 21, 2023 · 48 min

Summary

This episode, featuring PR veteran Nora Wolf, is a must-listen for product-based businesses seeking free media exposure. It breaks down how to craft compelling pitches, understand what journalists look for, and effectively tell your brand story to secure placements in coveted holiday gift guides and other publications.

Key takeaways

• To be pitch-ready, ensure you have high-quality product images, samples, a clear brand story, target audience defined, and unique selling propositions identified.
• Frame your pitches with empathy, considering the journalist's deadlines, content needs, and audience, rather than just your own.
• Instead of just describing your product, tell a compelling story about its creation, the problem it solves, or a customer success story to capture media interest.
• For holiday gift guides, begin outreach early, understand each guide's specific theme, and promptly provide all requested details.
• Research publications thoroughly, understand their editorial calendars, and identify specific writers who cover products or topics similar to yours to tailor your pitches effectively.

Themes

Topics covered

Episode description

Wondering how to get published in your favorite magazines and blogs; for free? Today’s guest is veteran publicist, Nora Wolf who specializes in working with product-based businesses and securing spots in Holiday gift guides. In today’s episode, Nora schools us on what writers are looking for, what you need to make your product pitch worthy, and how to identify stories that writers actually care about. Join us for a FREE Workshop to learn how to pitch your product for Holiday Gift Guides. Head to https://eCommerceBadassery.com/nora for more details. What You’ll Learn What you need to be pitch-ready for public relations How to be empathetic in your pitch to the press to increase your chances of getting coverage What storytelling actually means and how to use it to get press coverage for your products and brand Free PR Workshop http://ecommercebadassery.com/nora April 5th, 2023 - Increase Visibility with Holiday Gift Guide Placement Links Mentioned Free 5-Day Pitch Course http://ecommercebadassery.com/pitch Connect with Nora Wolf-Craft: PR Without the Retainer https://wolf-craft.com/ Instagram https://www.instagram.com/go.wolf.craft/ Read the Full Transcript http://eCommerceBadassery.com/211 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-

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Frequently asked about this episode

What does this episode say about brand & content?

To be pitch-ready, ensure you have high-quality product images, samples, a clear brand story, target audience defined, and unique selling propositions identified.

What does this episode say about organic & seo?

Frame your pitches with empathy, considering the journalist's deadlines, content needs, and audience, rather than just your own.

What does this episode say about founder & leadership?

Instead of just describing your product, tell a compelling story about its creation, the problem it solves, or a customer success story to capture media interest.

What does this episode say about brand & content?

For holiday gift guides, begin outreach early, understand each guide's specific theme, and promptly provide all requested details.

What does this episode say about brand & content?

Research publications thoroughly, understand their editorial calendars, and identify specific writers who cover products or topics similar to yours to tailor your pitches effectively.

Listen

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