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21. How you can create a simple marketing plan

The Ecommerce Roadmap · with Sock Dogg · October 5, 2020 · 11 min

Summary

This episode provides a clear, three-step framework for ecommerce businesses to create a marketing plan focused on maximizing holiday season sales. It emphasizes simplicity and strategic planning over complex technology, making it accessible for any store owner to implement immediately.

Key takeaways

Themes

paid acquisitionemail & smsbrand & content

Topics covered

holiday marketing strategysmall business marketing planemail marketing strategyreducing marketing overwhelm

Episode description

This week I'm sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won't send you into a tailspin from overwhelm. Here's the thing: If you only do one thing, you'll get the best results from sending an email to your audience every week this month. Listen in, and I'll share the details so you can get started on your plan. You might think sending an email every week sounds great in theory, but you're fresh out of ideas about what you can say? If that's you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here: https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/ And if you want to up your sending strategy, I'll give you my strategy, which is designed to get you more sales from the email you send. You can get it here: https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/ You've got this!

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Frequently asked about this episode

What does this episode say about paid acquisition?
Adopt a simple, three-step marketing plan to avoid overwhelm and focus on strategic execution.
What does this episode say about email & sms?
Prioritize clear, focused marketing actions, especially for peak seasons like the holidays.
What does this episode say about brand & content?
Leverage existing tools and strategies, such as email marketing, without needing new tech to see results.
What does this episode say about paid acquisition?
Review previous episodes on email strategy for actionable tactics to incorporate into your marketing plan.

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