This episode reveals how ecommerce businesses can build sustainable recurring revenue streams, moving beyond one-time purchases to create predictable income. The host shares their own journey from struggling with a membership program to building a successful, million-dollar Inner Circle, emphasizing the strategic shift from services to product-based ecommerce memberships. Learn how to leverage your expertise to foster strong customer relationships and financial stability through subscription models.
Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way. I couldn't have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors. What I know now is that a Membership is a great way to provide ongoing training and support. The truth is that I was doing it wrong. In early 2017 a friend recommended I follow Stu McLaren, because he knows how to set up a Membership program that really works for the students, and doesn't almost kill you, lol. I followed Stu, joined his program, and learned how to build an amazing Membership program. That was almost 7 years ago. Since then, we've taught thousands of store owners how to grow a profitable eCommerce business, and the Inner Circle has generated millions of dollars in revenue. We have an amazing team of 20 women. I'm so proud of how they help our members make progress, and I am thrilled to be able to pay them very well, and provide a flexible workplace. I'm sharing this with you because a few years ago I realized that what I have learned about memberships for services can also be applied to eCommerce stores. In fact, eCommerce store owners can set up memberships that generate enough revenue to pay their bills every single month. I'm sure you can imagine what's possible when you have thousands of dollars of recurring revenue coming into your business every single month. If you'd like to learn more - click here. You can watch or listen to a conversation I had with Stu McLaren about how eCommerce store owners like you are implementing profitable Memberships right now. Talk soon, PS: Stu i