The Ecommerce Roadmap artwork

206. Here's how to find your future buyers

The Ecommerce Roadmap · with Chontelle Fossey · March 12, 2024 · 29 min

Summary

This episode provides a clear roadmap for ecommerce operators to build a dedicated audience and a sustainable customer acquisition system. Chontelle Fossey shares her methodical approach to growing an online houseplant business, focusing on cost-effective audience growth through evergreen ads, strategic ad testing, and establishing a robust sales funnel for consistent new customer acquisition.

Key takeaways

Themes

paid acquisitiondtc strategyconversion & crofounder & leadership

Topics covered

evergreen ad strategyad testing processsales funnel optimizationcustomer acquisition systemsaudience building strategiesfacebook/social media advertising

Episode description

Susan sits down to chat with The Social Salesgirls' new Inner Circle Foundations coach, Chontelle Fossey. Chontelle has really seen her business take off in the past few years, and she's navigated it all with ease because of her methodical, strategic approach to building a solid foundation for her online houseplant business. Chontelle will reveal how our Ads Made Easy course can transform your business by: 🎯 Building a dedicated audience of future buyers. 💰 Growing your audience cost-effectively by keeping your best ad on evergreen. 🚦 Sending high-quality traffic to your site by completing the Ads Made Easy testing process. 🛠 Establishing a solid sales funnel and a system for acquiring new customers monthly. She also gives us her top tip for success when building an ecommerce business. Listen in and get the skinny on fast-tracking your store's growth with our newest coach's insights. RELATED LINKS: Chontelle's website: https://thelilypot.co.nz/ Episode 123 - Ads Made Easy: https://thesocialsalesgirls.com/10x-your-audience-in-the-next-30-days-episode-123/ The Secret Way To Make Big Progress With Chontelle Fossey: https://thesocialsalesgirls.com/the-secret-way-to-make-big-progress-with-chontelle-fossey-episode-124/ Build A Massive Audience With A Brand Video: <a href= "https://thesocialsalesgi

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Frequently asked about this episode

What does this episode say about paid acquisition?
Implement an evergreen ad strategy to cost-effectively grow your audience by continually running your best-performing ads.
What does this episode say about dtc strategy?
Establish a rigorous ad testing process to send high-quality, pre-qualified traffic directly to your site, reducing wasted ad spend.
What does this episode say about conversion & cro?
Develop a comprehensive sales funnel and customer acquisition system that reliably brings in new customers each month.
What does this episode say about founder & leadership?
Focus on building a dedicated audience of future buyers rather than just chasing immediate sales to ensure long-term business growth.

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