204. [BIZ BITE] Should I Remove Seasonal Products From My eCommerce Website?

eCommerce Badassery · February 23, 2023 · 1 min

Summary

For ecommerce businesses with seasonal products, the decision to remove or keep product listings live year-round impacts SEO, customer experience, and operational efficiency. This episode advises on maintaining evergreen product pages to capture organic search traffic and simplify inventory management for returning seasonal items, recommending strategies to optimize their visibility during off-peak seasons.

Key takeaways

• Keep seasonal product pages live year-round to preserve SEO authority and evergreen search traffic.
• Clearly mark out-of-season products as 'sold out' or 'currently unavailable' with an expected return date.
• Implement email capture on out-of-season product pages to notify interested customers upon restock.
• Utilize seasonal product pages for content marketing or related product recommendations during off-seasons to maintain engagement.
• Archive or unpublish product pages only for items that will not be restocked in the future to avoid clutter and technical SEO issues.

Themes

Topics covered

Episode description

If you have seasonal products that you bring back year after year, should you remove them from your website or leave them up? Tune in for the answer! Join the Lounge https://bit.ly/3TqGNHy Show Notes & Transcript http://ecommercebadassery.com/204 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing eCommerce Help https://ecommercebadassery.com/ecommerce-help Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about organic & seo?

Keep seasonal product pages live year-round to preserve SEO authority and evergreen search traffic.

What does this episode say about product & merchandising?

Clearly mark out-of-season products as 'sold out' or 'currently unavailable' with an expected return date.

What does this episode say about customer retention?

Implement email capture on out-of-season product pages to notify interested customers upon restock.

What does this episode say about organic & seo?

Utilize seasonal product pages for content marketing or related product recommendations during off-seasons to maintain engagement.

What does this episode say about organic & seo?

Archive or unpublish product pages only for items that will not be restocked in the future to avoid clutter and technical SEO issues.

Listen

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