#203: The 2021 Amazon Product Research Strategy Blueprint
Serious Sellers Podcast · with Refael Elbaz, Alina Vlaic, Kevin King · December 16, 2020 · 43 min
Summary
This episode is a "best of" compilation for Amazon sellers, focusing on critical strategies for navigating the Amazon ecosystem. It covers optimizing shipping from China post-pandemic, a "magic" product research technique for identifying profitable products, and effective Amazon keyword ranking strategies. The episode emphasizes leveraging tools like Helium 10 and understanding Amazon's evolving landscape to maximize sales and protect listings.
Key takeaways
Utilize air consolidation services offered by Amazon-dedicated freight forwarders to significantly reduce international shipping costs for smaller shipments by combining them with larger cargo slots.
To avoid stock-outs on high-demand products, prioritize express shipping services (DHL, FedEx, UPS) even if more expensive, as the cost of lost sales due to being out of stock outweighs the premium shipping cost.
For large-volume sellers, leverage 3PLs for inventory storage and 'drip-feed' products to Amazon fulfillment centers. This mitigates high Amazon storage fees and allows for more flexible inventory management.
Employ the 'magic product research technique' to identify products that are already selling well, and then use tools like Helium 10 and Brand Analytics to validate market demand and optimize listings before launching.
Focus on Amazon keyword ranking strategies, as demonstrated by achieving page one ranking with minimal sales, indicating that targeted keyword optimization is crucial for visibility and sales on the platform.
Themes
amazon & marketplacessupply chain & operationsproduct & merchandisingorganic & seo
What does this episode say about amazon & marketplaces?
Utilize air consolidation services offered by Amazon-dedicated freight forwarders to significantly reduce international shipping costs for smaller shipments by combining them with larger cargo slots.
What does this episode say about supply chain & operations?
To avoid stock-outs on high-demand products, prioritize express shipping services (DHL, FedEx, UPS) even if more expensive, as the cost of lost sales due to being out of stock outweighs the premium shipping cost.
What does this episode say about product & merchandising?
For large-volume sellers, leverage 3PLs for inventory storage and 'drip-feed' products to Amazon fulfillment centers. This mitigates high Amazon storage fees and allows for more flexible inventory management.
What does this episode say about organic & seo?
Employ the 'magic product research technique' to identify products that are already selling well, and then use tools like Helium 10 and Brand Analytics to validate market demand and optimize listings before launching.
What does this episode say about amazon & marketplaces?
Focus on Amazon keyword ranking strategies, as demonstrated by achieving page one ranking with minimal sales, indicating that targeted keyword optimization is crucial for visibility and sales on the platform.
