The upcoming Gmail and Yahoo sender requirements for bulk emails, effective February 1st, 2024, are a critical change for all ecommerce businesses. This episode breaks down what these changes are, why they're happening, and most importantly, how to comply to ensure your emails continue to reach customer inboxes, safeguarding your sales and customer communication.
Key takeaways
Implement SPF, DKIM, and DMARC records immediately to meet new sender authentication requirements.
Actively clean and manage your subscriber list by removing unengaged users and offering clear unsubscribe options.
Leverage your Email Service Provider (ESP) features, such as those in Klaviyo, to streamline compliance and improve sender reputation.
Monitor your sender reputation regularly and address any issues proactively to maintain high deliverability rates.
Prioritize sending valuable and relevant content to subscribers to improve engagement and long-term email deliverability.
On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner. In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard. To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now. Tune in and learn: ❓ What's changing and why ☑️ How to comply with the new requirements 🏆 Why making these changes will make your emails MORE deliverable to your subscibers Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we'll get through this together! Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/ <sp
