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2. How To Have A Business That Pays You Well

The Ecommerce Roadmap · July 21, 2020 · 24 min

Summary

This episode cuts through the noise to help ecommerce business owners understand the critical steps and calculations needed to pay themselves well. By analyzing the Sock Doggo case study, listeners will learn how to assess their business's financial health and implement strategies to ensure sustainable owner compensation, moving from just covering costs to truly thriving.

Key takeaways

Themes

finance & fundraisingfounder & leadership

Topics covered

owner's salarybusiness profitabilityfinancial benchmarksreinvestment strategycash flow managementfinancial goal setting

Episode description

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you've arrived? In this episode, I'm going to bring you up to speed with where we're at in my new business, Sock Doggo, and I'll walk you through what has to happen before I can take a paycheck. Then I'll leave you with a simple calculation you can use to see when you can get a paycheck or a raise, and finally, feel like you are paying yourself well. Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Wondering what you can do that will get you results fast? Take our Assessment Quiz and we'll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Calculate your available owner draw: Net Profit - Reinvestment Needed = Available for Owner Draw. Ensure reinvestment doesn't jeopardize operational health.
What does this episode say about founder & leadership?
Prioritize covering all business expenses (COGS, operating costs, debt servicing) before planning owner compensation to establish true profitability.
What does this episode say about finance & fundraising?
Implement a phased approach to owner compensation, starting with a smaller draw and incrementally increasing it as the business demonstrates consistent growth and financial robustness.
What does this episode say about finance & fundraising?
Define what a "sustainable" paycheck looks like for your business by using financial metrics that don't compromise operational health or growth potential.
What does this episode say about finance & fundraising?
Leverage financial control systems, tracking, and reporting mechanisms to diligently monitor KPIs and ensure your business can consistently support your desired income.

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