#199 How Suitsupply is Reinventing the Shopper Journey
Retail Gets Real · with Fokke de Jong · December 15, 2020 · 31 min
Summary
Suitsupply's CEO discusses how they are reimagining the shopper journey in a post-COVID world, focusing on meeting customers where and how they want to shop. The episode provides insights into their new in-store safe shopping and virtual pre-shopping options, highlighting the importance of connection, personalization, and safety in modern retail.
Key takeaways
Suitsupply is implementing virtual pre-shopping options to bridge the online and offline retail gap, offering customers personalized consultations and services before they visit a physical store.
The episode emphasizes the need for retailers to prioritize customer safety through innovative in-store experiences like appointment-based shopping and redesigned physical spaces.
Personalization is key to the reinvented shopper journey, with Suitsupply leveraging technology to tailor offers, recommendations, and interactions to individual customer preferences.
Retailers should focus on creating a "phygital" experience, seamlessly blending physical and digital elements to offer an integrated and convenient shopping experience.
The episode suggests that brick-and-mortar retail can remain relevant by offering unique experiences and embracing appointment-based services to enhance personalization and safety.
As the world of retail is transforming at a rate faster than we've ever seen, the National Retail Federation's virtual event, NRF 2021 Retail's Big Show Chapter 1, will provide the talks, tech, and talent of tomorrow to propel the retail industry forward. This year, COVID-19 taught us that the customer experience of the future requires connection, personalization, and most importantly, safety. Suitsupply Founder and CEO Fokke de Jong is speaking at NRF 2021 about reinventing the shopper journey to meet customers where and how they want to shop, and he joins this episode to offer a preview of their new in-store safe shopping and virtual pre-shopping options. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Suitsupply is implementing virtual pre-shopping options to bridge the online and offline retail gap, offering customers personalized consultations and services before they visit a physical store.
What does this episode say about brand & content?
The episode emphasizes the need for retailers to prioritize customer safety through innovative in-store experiences like appointment-based shopping and redesigned physical spaces.
What does this episode say about conversion & cro?
Personalization is key to the reinvented shopper journey, with Suitsupply leveraging technology to tailor offers, recommendations, and interactions to individual customer preferences.
What does this episode say about customer retention?
Retailers should focus on creating a "phygital" experience, seamlessly blending physical and digital elements to offer an integrated and convenient shopping experience.
What does this episode say about retail & omnichannel?
The episode suggests that brick-and-mortar retail can remain relevant by offering unique experiences and embracing appointment-based services to enhance personalization and safety.
