In this episode, Mitch Joel, a renowned digital expert, discusses the transformative impact of the digitized consumer on retail, emphasizing the explosive growth of e-commerce and the need for brands to re-evaluate traditional strategies. He highlights how consumer digital immersion is reshaping purchasing habits and brand interactions. This episode is crucial for understanding the evolving retail landscape and adapting to new consumer behaviors for sustained growth.
Key takeaways
Retailers must question traditional marketing and sales funnels, and even the role of physical stores, in an increasingly online world.
Embrace data and technology to create seamless online experiences and authentic brand connections.
Foster a culture of innovation to thrive in an environment where digital fluency is a fundamental requirement for success.
Adapt to virtual events and digital formats for industry connection and knowledge sharing, mirroring the broader digital transformation.
Understand that the digitized consumer's immersion is reshaping purchasing habits, brand interactions, and the definition of a retail experience.
The National Retail Federation's flagship event is going virtual this year. At NRF 2021, Retail's Big Show Chapter One, innovative brands big and small will come together — virtually — to celebrate the best in retail and move forward with focus. Mitch Joel is an expert in reimagining what's next. This January at NRF 2021, he'll be discussing the growth of e-commerce and what lies ahead for the fully digitized consumer. Mitch is an entrepreneur, author, digital expert, and the founder of Six Pixels Group, an advisory, investing, and content company focused on brands and commerce. He's been named one of the top 100 marketers in the world and was awarded the highly prestigious Canada's Top 40 Under 40 award. He joins the Retail Gets Real podcast to share a glimpse into his Big Show session and talk about how retailers are rethinking many commonly-held beliefs about what works in commerce today. Learn more at retailgetsreal.com.
