This episode clarifies how Amazon sellers can ethically leverage Amazon traffic to grow their customer lists and secure reviews without violating Amazon’s Terms of Service. It provides actionable strategies for compliant customer communication and review generation, emphasizing how to build a robust brand presence beyond the Amazon marketplace for long-term business growth. This is a must-listen for Amazon sellers looking to expand their customer engagement and brand reach.
Key takeaways
Amazon sellers ARE allowed to contact customers and request reviews, provided they adhere to Amazon's communication guidelines and avoid incentivization.
Utilize post-purchase follow-ups for customer support and non-coercive feedback requests to initiate customer engagement.
Strategically direct Amazon customers to off-platform brand resources to build an external customer list and foster direct customer relationships.
Proactively understand and adapt to Amazon's evolving policies regarding customer communication and review management to ensure long-term account health.
Leverage tools and software designed for compliant customer outreach and review generation to streamline processes and minimize TOS violation risks.
Did you know that you ARE allowed to contact customers on Amazon and request a review? What are the creative and ALLOWED ways to connect with your customers and grow your brand(s)? Today's guest is Jeff Cohen with SellerLabs and we review the rules of what is and isn't allowed. The YouTube version of episode #191 https://youtu.be/iAyE4ow-BVY https://SilentJim.com/tos
What does this episode say about amazon & marketplaces?
Amazon sellers ARE allowed to contact customers and request reviews, provided they adhere to Amazon's communication guidelines and avoid incentivization.
What does this episode say about customer retention?
Utilize post-purchase follow-ups for customer support and non-coercive feedback requests to initiate customer engagement.
What does this episode say about brand & content?
Strategically direct Amazon customers to off-platform brand resources to build an external customer list and foster direct customer relationships.
What does this episode say about amazon & marketplaces?
Proactively understand and adapt to Amazon's evolving policies regarding customer communication and review management to ensure long-term account health.
What does this episode say about amazon & marketplaces?
Leverage tools and software designed for compliant customer outreach and review generation to streamline processes and minimize TOS violation risks.
