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#19: Nicole Walters—4 Surprising Ways Entrepreneurs Can Get Better at Selling

The StoryBrand Podcast · with Nicole Walters · November 21, 2016 · 47 min

Summary

This episode with Nicole Walters provides actionable strategies for entrepreneurs to enhance their selling capabilities by focusing on clear communication and understanding customer needs. It challenges traditional sales approaches and offers practical advice for building stronger customer relationships and increasing conversions through more effective messaging.

Key takeaways

Themes

founder & leadershipbrand & contentconversion & cro

Topics covered

sales strategycustomer communicationvalue proposition clarityrelationship sellingeffective messaging

Episode description

Entrepreneurs, listen up. If you want to bust through that revenue plateau, you've got to get good at selling -- even if you don't think of yourself as a salesperson. We're pleased to have Nicole Walters of The Monetized Life joining us on this episode of the Building a Story Brand podcast. She quit her job as a top-selling corporate exec and built a million-dollar lifestyle business in a year. (Whoa.) Listen and discover four surprising strategies that we as entrepreneurs can use to dramatically improve the way we approach selling. If you're ready to take a more disciplined, intentional approach to sales and finally move the needle for your business, don't miss this episode! http://buildingastorybrand.com

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Frequently asked about this episode

What does this episode say about founder & leadership?
Entrepreneurs should shift their focus from 'selling' to 'serving' by truly understanding and addressing customer problems.
What does this episode say about brand & content?
Develop a clear and concise 'StoryBrand Soundbite Strategy' to articulate your value proposition effortlessly.
What does this episode say about conversion & cro?
Practice active listening and ask open-ended questions to uncover customer pain points and tailor solutions.
What does this episode say about founder & leadership?
Focus on building genuine relationships and trust with potential customers, as this leads to more sustainable sales.
What does this episode say about founder & leadership?
Don't be afraid to clearly state your value and pricing; confidence in your offering is key to closing deals.

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