188. Replay: How to Create a Sustainable Social Media Strategy That isn’t at the Mercy of the Algorithm

eCommerce Badassery · with Katie Wight · December 27, 2022 · 40 min

Summary

This episode challenges the common frustrations eCommerce businesses face with social media, offering a refreshing perspective on building a sustainable strategy. Katie Wight, founder of KW Content, advocates for in-house social media management and debunks the over-reliance on hashtags, providing actionable insights for creating content and engagement that yield exponential growth independent of fleeting algorithm changes.

Key takeaways

• E-commerce brands should consider managing their social media in-house to build a more resilient strategy, rather than solely relying on outsourced agencies.
• Stop wasting time on ineffective hashtag strategies; instead, focus on creating high-quality, engaging content that resonates directly with your audience.
• Prioritize building a sustainable social media presence that is less vulnerable to algorithm changes by focusing on direct audience engagement and valuable content creation.
• Re-evaluate your content creation strategy by identifying common mistakes and implementing alternative approaches that drive more impactful results and growth.

Themes

Topics covered

Episode description

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. And when we realize we can’t manage it all on our own, we think maybe I should just outsource this? Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients. What You’ll Learn Why eCommerce brands should manage their social media in-house, according to a social media agency owner Why hashtags are a waste of time What most of us are doing wrong in terms of content creation and what to do instead. Links Mentioned Business Facebook Page: https://www.facebook.com/kwcontent Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696 Business Instagram: https://www.instagram.com/kwcontent/ Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/ FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858 Strong Brand Social Express: https://www.strongbrandsocial.com/express Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage Get the Full Show Notes eCommerceBadassery.com/188 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com

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Frequently asked about this episode

What does this episode say about brand & content?

E-commerce brands should consider managing their social media in-house to build a more resilient strategy, rather than solely relying on outsourced agencies.

What does this episode say about organic & seo?

Stop wasting time on ineffective hashtag strategies; instead, focus on creating high-quality, engaging content that resonates directly with your audience.

What does this episode say about founder & leadership?

Prioritize building a sustainable social media presence that is less vulnerable to algorithm changes by focusing on direct audience engagement and valuable content creation.

What does this episode say about brand & content?

Re-evaluate your content creation strategy by identifying common mistakes and implementing alternative approaches that drive more impactful results and growth.

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