Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy- Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts5:05 - Finding the Sweet Spot7:12 - What's the Right Shopify Discount Percentage?11:06 - Unique Discount Codes on Shopify & Why Do They Matter?13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak19:47 - Only 4% of Shopify Brands Are Segmenting Discounts25:25 - Percentage Off vs Amount Off30:16 - OutroThe Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert.