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178. You should focus on this one thing for long term growth

The Ecommerce Roadmap · with Tina Bar-On · August 29, 2023 · 48 min

Summary

This episode reveals how e-commerce coach Tina Bar-On achieved significant revenue growth for her online store by dedicating a year to a single, powerful organic strategy: strategic collaborations. Operators will learn how to reduce reliance on paid ads, identify impactful partnerships (even with limited time), and replicate her methods for long-term, sustainable growth.

Key takeaways

Themes

organic & seoinfluencer & creatordtc strategyfounder & leadership

Topics covered

organic growth strategye-commerce collaborationspartner marketingreducing paid ad reliancesustainable revenue growthstrategic focuscommunity building

Episode description

Have you been spending too much on ads and making too little progress? You're not alone. Our e-commerce coach Tina Bar-On has a full time job in addition to running her own online store, and she knew she needed an unpaid organic strategy that would boost revenue without taking up too much of her time. So she took a risk–dedicating an entire year to just this one strategy–that paid off BIG time. In this episode of the podcast, Tina is letting us in on her year of collaborations. In it you'll learn: The 3 types of organic events she ran throughout the year How she identified and organized her collaborations Her jaw-dropping results (and how you can get them too) Listen in and get started with Tina's genius strategy here: https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/ Related links: "The One Thing: by Gary Keller https://the1thing.com/book/ The Best Strategy for Organic Growth https://thesocialsalesgirls.com/the-best-strategy-for-organic-growth-episode-119/ Think Out of the Box for Organic Growth https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/

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Frequently asked about this episode

What does this episode say about organic & seo?
Implement a focused 'one thing' strategy for a year to achieve disproportionate results, rather than spreading resources too thin across many tactics.
What does this episode say about influencer & creator?
Identify 3 types of organic events suitable for collaborations (e.g., joint webinars, social media challenges, co-branded promotions) to diversify outreach.
What does this episode say about dtc strategy?
Systematize the identification and organization of collaborations by aligning with partners whose audience is complementary and establishing clear logistics and measurable outcomes.
What does this episode say about founder & leadership?
Prioritize organic growth strategies like collaborations, especially for time or budget-constrained operators, to build sustainable revenue without heavy ad spend.
What does this episode say about organic & seo?
Analyze Tina Bar-On's specific "jaw-dropping results" from her year of collaborations to understand the potential ROI of a highly focused organic strategy.

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