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#177: Jon Gordon—How to Create a Positive Team Culture

The StoryBrand Podcast · with Jon Gordon · December 2, 2019 · 36 min

Summary

This episode with Jon Gordon, though not directly about e-commerce, provides crucial insights for e-commerce operators on fostering a positive team culture. A strong culture is vital for driving employee engagement, productivity, and ultimately, business growth and customer satisfaction. The principles discussed can be directly applied to building high-performing teams in e-commerce businesses, from marketing to operations.

Key takeaways

Themes

founder & leadership

Topics covered

team cultureemployee moralepositive leadershipcommunication strategiesworkplace positivity

Episode description

No one creates success alone. And the most successful teams are positive ones that are continuously strive to get better. But how do you create a positive culture of growth when we're hard-wired for negativity and competition? On today's podcast, Jon Gordon, a world leader on executing positivity, shows you the role "positive discontent" can play in creating connection and commitment in your organization. He's seen it work with his corporate clients like Dell as well as sports teams like the Rams, Clemson, Dodgers, Heat and the Pacers. He says what you believe ultimately determines what you create, and in this episode, he shares practical tips on how to do it.

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Frequently asked about this episode

What does this episode say about founder & leadership?
Implement a 'no-complaining' rule to shift team focus from problems to solutions and positive action.
What does this episode say about founder & leadership?
Start meetings with a 'positive focus' by having team members share good news or successes to set an optimistic tone.
What does this episode say about founder & leadership?
Clearly define and communicate your company's 'code of conduct' and values to unify the team and guide behavior.
What does this episode say about founder & leadership?
Lead with optimism and energy, as a leader's attitude significantly influences the entire team's morale and performance.
What does this episode say about founder & leadership?
Address negativity directly and provide pathways for employees to communicate concerns constructively, rather than letting it fester.

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