#172 How Rothy’s is leading business collaboration for COVID-19 relief
Retail Gets Real · with Saskia van Gendt · June 1, 2020 · 26 min
Summary
In this episode, Saskia van Gendt, Head of Sustainability at Rothy's, discusses how Rothy's led the Open Innovation Coalition to leverage business collaboration and shared resources for COVID-19 relief. Learn how proactive and agile crisis response, beyond traditional CSR, enabled businesses to collectively address urgent needs and support communities during the pandemic.
Key takeaways
Rothy's spearheaded the Open Innovation Coalition, demonstrating a model for businesses to collaborate on social impact initiatives beyond direct competition.
The coalition focused on sharing manufacturing capabilities and supply chain resources to address urgent COVID-19 related shortages.
Rothy's aligned its existing sustainability mission with crisis response, showcasing how core values can guide effective social contributions.
The initiative set a clear, measurable goal to impact one million people by a specific date, illustrating the importance of tangible objectives in relief efforts.
The episode highlights the shift towards more collaborative and socially conscious business models, emphasizing collective strength in times of crisis.
Companies across the nation are collaborating in creative ways to lend a hand where needed during the pandemic. Saskia van Gendt, the head of sustainability for Rothy's, talks about how the Open Innovation Coalition is bringing together like-minded brands to share resources to support COVID-19 relief efforts, with the goal of helping one million people by July 1, 2020. Learn more at retailgetsreal.com.
What does this episode say about supply chain & operations?
Rothy's spearheaded the Open Innovation Coalition, demonstrating a model for businesses to collaborate on social impact initiatives beyond direct competition.
What does this episode say about brand & content?
The coalition focused on sharing manufacturing capabilities and supply chain resources to address urgent COVID-19 related shortages.
What does this episode say about founder & leadership?
Rothy's aligned its existing sustainability mission with crisis response, showcasing how core values can guide effective social contributions.
What does this episode say about supply chain & operations?
The initiative set a clear, measurable goal to impact one million people by a specific date, illustrating the importance of tangible objectives in relief efforts.
What does this episode say about supply chain & operations?
The episode highlights the shift towards more collaborative and socially conscious business models, emphasizing collective strength in times of crisis.
