172 [BIZ BITE] Does Paying for Ads Increase My Organic Reach on Instagram?

eCommerce Badassery · October 13, 2022 · 3 min

Summary

This episode debunks the myth that paying for Instagram ads automatically boosts organic reach. While paid ads increase exposure, they don't directly correlate with sustained organic growth. Ecommerce operators should understand that paid and organic strategies serve different purposes and measure their effectiveness independently.

Key takeaways

• Paid Instagram ads increase exposure to your target audience but do not inherently improve your organic reach metrics.
• Organic reach on Instagram is primarily driven by content quality, engagement, and consistent audience interaction, not by ad spend.
• Focus on creating high-quality, engaging content to naturally increase organic reach and build a loyal audience.
• Analyze your paid ad performance and organic reach independently to understand the true impact of each strategy.
• Consider how paid ads can indirectly support organic growth by expanding your audience, which can then be nurtured with strong organic content.

Themes

Topics covered

Episode description

There's no question that if you pay to play on social media you get your product and content in front of more of your ideal customers; but does spending money on ads increase your organic reach too? This question was posed by a member of the Lounge and I've actually heard a few people talking about it around the internet so I thought I'd share the experience I had recently while spending money on Instagram ads and seeing increased organic exposure. Tune in for all the details. Episodes Mentioned 85. Why You Might Be Doing Social Media Wrong & How to Do It Right with Katie Wight http://ecommercebadassery.com/85 69. How to Create Content That Converts: The Rocks Method https://ecommercebadassery.com/69 64. How to Create Ads that Your Customers will Click with Lauren Schwartz https://ecommercebadassery.com/64 Other Helpful Links Holiday Planning Guide + Content Prompts http://ecommercebadassery.com/holiday Show Notes & Transcript http://ecommercebadassery.com/172 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing eCommerce Help https://ecommercebadassery.com/ecommerce-help FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about paid acquisition?

Paid Instagram ads increase exposure to your target audience but do not inherently improve your organic reach metrics.

What does this episode say about organic & seo?

Organic reach on Instagram is primarily driven by content quality, engagement, and consistent audience interaction, not by ad spend.

What does this episode say about brand & content?

Focus on creating high-quality, engaging content to naturally increase organic reach and build a loyal audience.

What does this episode say about paid acquisition?

Analyze your paid ad performance and organic reach independently to understand the true impact of each strategy.

What does this episode say about paid acquisition?

Consider how paid ads can indirectly support organic growth by expanding your audience, which can then be nurtured with strong organic content.

Listen

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