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168. [BIZ BITE] Etsy & Amazon Sellers: How to Use Email to Grow Your Sales

eCommerce Badassery · with null · September 29, 2022 · 4 min

Summary

This episode tackles the common fear among Etsy and Amazon sellers of being "too salesy" and how that paralysis impacts growth. It provides actionable strategies for utilizing email marketing effectively on these platforms, including specific tools and compliance considerations, to boost sales and build customer relationships without alienating your audience.

Key takeaways

Themes

email & smsamazon & marketplacesconversion & cro

Topics covered

email marketing for etsyamazon email featuresaweber etsy integrationetsy privacy policyovercoming sales paralysiscustomer relationship building via emailemail campaign strategiesklaviyo for ecommerce

Episode description

Most entrepreneurs I know worry about coming off too salesy when they talk about their products. And often it paralyzes them from taking action. Well, friend, that fear came true for me recently and I'm sharing the experience along with some thoughts about it in hopes that this fear doesn't paralyze you. Links Mentioned Amazon Email Feature: Tailored Audiences https://www.retaildive.com/news/amazon-email-marketing-merchants-ecommerce/632026/ Etsy & Aweber Integration https://help.aweber.com/hc/en-us/articles/204031456-How-do-I-integrate-Etsy-with-AWeber- Etsy Privacy Policy https://www.etsy.com/legal/privacy/ Read the Full Transcript http://ecommercebadassery.com/168 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party servi

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Frequently asked about this episode

What does this episode say about email & sms?
Leverage Amazon's Tailored Audiences for targeted post-purchase communication and promotions, staying within platform guidelines.
What does this episode say about amazon & marketplaces?
Integrate your Etsy shop with email marketing platforms like Aweber by ensuring compliance with Etsy's privacy policy for customer data collection.
What does this episode say about conversion & cro?
Overcome the fear of being "too salesy" by focusing on providing value in your emails, beyond just promotions, to foster genuine customer connections.
What does this episode say about email & sms?
Implement email campaigns such as welcome sequences, abandoned cart reminders, and new product announcements to nurture leads and drive repeat purchases.
What does this episode say about email & sms?
Utilize e-commerce-specific email platforms like Klaviyo for advanced segmentation and automation to personalize customer communication and increase conversions.

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