This episode reveals a critical flaw in common ecommerce pricing strategies, such as target gross margin percentages or cost multiples. It introduces "Margin Contribution dollars" as a superior method to ensure profitability, cover expenses, and generate funds for owner pay and hiring. Ecommerce operators will learn how to set prices that guarantee a minimum profit per product, enabling long-term financial health and growth.
In this episode, Susan shares a pricing strategy that most store owners don't use. Once you understand how it works, and start implementing it in your store, you'll have the potential to be much more profitable. Most importantly, you'll have a better understanding of how to pay yourself, hire help, and make your business profitable for the long term. You'll learn: Why you can't afford to sell anything for $10 A different way to calculate the selling price of your products How to make sure you get paid and have funds available to hire help Listen in as Susan shares this pricing strategy, and explains how you can use it effectively in your business. Episode page: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167 Links: Video: https://thesocialsalesgirls.com/the-secret-to-getting-paid/ Podcast Episode 43: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you